How much does a YouTube channel make?
Paste a channel link · Real view counts · Shorts detected automatically · Free, no signup
See what any channel earns
Paste a channel and we'll pull its real view counts, work out the Shorts vs long-form mix, and estimate the revenue. Works with @handles, /channel/ links, or any video from the channel.
What drives the number
We read the channel's real view counts straight from YouTube, sample its recent uploads to work out current view velocity, and fill in the niche and audience for you. Every value stays editable.
Video lengths tell us the Shorts vs long-form split, and the two are priced separately. Shorts pay roughly 1% of long-form per view, so a blended average would be wrong by an order of magnitude.
Most channels earn more from sponsorships than from AdSense, so the brand-deal value is estimated separately rather than being quietly folded into one number.
YouTube RPM by niche
Creator revenue per 1,000 total views for a Tier-1 audience on long-form video, after YouTube's 45% cut. Multiply by the country factor below for other audiences.
| Niche | RPM range | Per 1M views |
|---|---|---|
| Finance & Investing | $12 – $29 | $12,000 – $29,000 |
| Insurance & Legal | $12 – $30 | $12,000 – $30,000 |
| Real Estate | $10 – $24 | $10,000 – $24,000 |
| Business & Entrepreneurship | $9.00 – $22 | $9,000 – $22,000 |
| Digital Marketing & SaaS | $8.00 – $20 | $8,000 – $20,000 |
| Tech & Software Reviews | $6.00 – $16 | $6,000 – $16,000 |
| DIY & Home Improvement | $5.00 – $13 | $5,000 – $13,000 |
| Health & Fitness | $5.00 – $12 | $5,000 – $12,000 |
| Education & How-To | $4.00 – $11 | $4,000 – $11,000 |
| Beauty & Fashion | $4.00 – $10 | $4,000 – $10,000 |
| Travel | $3.00 – $9.00 | $3,000 – $9,000 |
| News & Politics | $3.00 – $9.00 | $3,000 – $9,000 |
| Food & Cooking | $3.00 – $8.00 | $3,000 – $8,000 |
| Sports & Fitness | $3.00 – $8.00 | $3,000 – $8,000 |
| Automotive | $3.00 – $8.00 | $3,000 – $8,000 |
| Gaming | $2.00 – $6.00 | $2,000 – $6,000 |
| Comedy & Sketches | $2.00 – $6.00 | $2,000 – $6,000 |
| Pets & Animals | $2.00 – $6.00 | $2,000 – $6,000 |
| Entertainment & Vlogs | $2.00 – $5.00 | $2,000 – $5,000 |
| Kids & Family | $1.50 – $5.00 | $1,500 – $5,000 |
| Music | $1.50 – $4.00 | $1,500 – $4,000 |
How audience country changes earnings
Advertisers bid far more to reach some markets than others. This is usually the single biggest gap between two channels with identical view counts.
US, UK, Canada, Australia, Germany
Western Europe, Japan, South Korea
A spread across all regions
Latin America, Eastern Europe, SE Asia
India, Pakistan, Bangladesh, Africa
How the estimate works
Paste a channel and we read its public data from YouTube: lifetime view count, the declared country, the topics YouTube files it under, and the view counts and lengths of its most recent uploads. From those we work out how fast it's currently gaining views, what share of them are Shorts, and which niche it sits in — then pre-fill the calculator so you're correcting a starting point instead of guessing at one.
Two of those inputs are inference rather than fact, and the tool says so where it matters. The country is where the channel is registered, not where its viewers are — nobody outside the channel can see real audience geography. And the niche comes from YouTube's topic labels plus the channel's own keywords, which is usually right but not always. Both are editable, and both change the answer a lot.
From there the maths is the same in either mode: an RPM band for the niche — creator revenue per 1,000 total views, after YouTube keeps its 45% and after allowing for the roughly 45% of views that never show an ad because of ad blockers, targeting gaps or non-monetizable inventory — scaled by where the audience lives.
Shorts are handled separately rather than as a discount on long-form. They're paid from a different pool that allocates revenue by share of total Shorts views, so niche barely moves the number and the RPM lands in cents rather than dollars. If you're deciding where to put your effort, that gap is the whole answer.
Ad revenue is the floor, not the ceiling. Most channels of any size earn more from sponsorships, affiliates, memberships and their own products than from AdSense, which is why the brand-deal figure is shown as a separate line rather than added in.
Frequently asked questions
How much does YouTube pay per 1,000 views?
Between roughly $0.30 and $30, which is why a single average is useless. What you actually receive per 1,000 total views is your RPM, and it depends mostly on your niche and where your viewers live. Finance, insurance and B2B software sit at the top; music, kids' content and general entertainment sit at the bottom.
What's the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 ad impressions, before YouTube's cut. RPM is what lands in your pocket per 1,000 total video views, after YouTube keeps its 45% and after accounting for the views that never showed an ad at all. RPM is always the lower and more useful number, which is why this calculator works in RPM.
How much do YouTubers make with 1 million views?
For a Tier-1 audience, somewhere between about $2,000 and $29,000 depending on niche. A gaming channel might see $2,000–$6,000; a personal-finance channel with the same million views could clear $12,000–$29,000. Set the calculator to your niche and audience to see your own band.
Do YouTube Shorts pay the same as long-form videos?
No, and it isn't close. Shorts are paid from a separate revenue pool that works out to roughly $0.03–$0.12 per 1,000 views, versus $2–$30 for long-form. A million Shorts views might earn less than 50,000 long-form views in the same niche.
Can you tell where a channel's viewers actually are?
No, and neither can any other public tool. YouTube only exposes a channel's declared country — where it's registered — through the public API. Real audience geography is visible only to the channel owner in YouTube Analytics. We use the declared country as the starting assumption because it's usually close, but if you know a channel's audience sits somewhere else, change the setting: it's often the single biggest factor in the result.
Where do the monthly view numbers come from?
We sample the channel's most recent uploads and scale their view counts to a month. YouTube's API only reports lifetime views per video, never 'views in the last 30 days', so this measures how fast new uploads are accumulating views. It ignores the back catalogue — older videos that are still earning — which means for channels with a deep library it errs low. You can type over the number if you know the real figure.
How accurate is this calculator?
It gives you a realistic band, not a precise figure. Real RPM shifts with watch time, how many ads run per video, viewer demographics and the time of year — Q4 often pays 1.5 to 2 times what January pays. Treat the mid-point as a reasonable expectation and the range as the normal spread.
What do I need before I can earn anything?
You need to be in the YouTube Partner Programme: 1,000 subscribers plus either 4,000 valid public watch hours in the past 12 months or 10 million valid public Shorts views in the past 90 days, along with an active AdSense account and no active Community Guidelines strikes.
Every figure here scales with views, and the thumbnail is what decides whether anyone clicks. Score yours, study what's working in your niche, and check the tags behind the videos beating you.